Sunday, May 29, 2016

FAST FASHION

         





I found this post describing research showing that most items of clothing are only worn seven times before they are discarded to be appalling.   When did we become such a wasteful society?   If it was only the fashionistas' budget that suffered it would be one thing, but the environment as well as many women who are virtual wage slaves in developing countries are suffering as well.

It can't be more than a couple of generations from the times when clothes were kept for years, if not decades.   The trend was to have a dressmaker makeover a quality garment with new sleeves or collar  so that the item could be worn longer.  Thrift shops or charity shops were not common because people kept their clothing until it was truly worn out.

During World War II, the phrase  Use it up, Wear it out, Make it do,  or Do Without  became a mantra and even appeared on posters.   After the war  it was understandable that many people wanted to make up for years of deprivation but  seventy years later it seems the pendulum has swung too far in the other direction.

It can be compared to the amount of waste of food produced for human consumption, according to  the Food and Agriculture Organization of the United Nations, described  here.

It seems that at the retail level, large quantities of food are wasted due to quality standards that over-emphasize appearance.    Even produce feels the need to conform to beauty standards.  I can only hope that the situation moderates at some point in the not to distant future.   For all our sakes.

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