Monday, November 9, 2015
You get what you pay for?
I've written before about not being a fan of free books (except for the library, of course). Some/many writers disagree with me. Those who find it is successful in increasing sales/adding readers say it works best when the first book in a series is free. Kind of like the first shoe in a pair is free. (I'm joking!) Writers are sincere in their belief that it is unfair to ask readers to take a chance on an unknown (to them) writer. Free takes away the fear.
With the new (as of this summer) subscription system at Amazon, writers sign up to have their e-books exclusively published on Amazon. Paperback or hardcover books can be published/distributed widely. Books in the Kindle Unlimited library (KU) can be borrowed by subscribers and authors are paid a varying amount based upon pages read. I believe the present renumeration is $.0053 per page.
On this blog author Andrew Updegrove gives a lot of detail (probably more than most readers care to wade through) about the results he obtained with a recent free promotion where he made his books free for a period of time, presumably the maximum of 5 days. The goal was to obtain follow up sales and some book reviews, hopefully favourable, or at least not lose money on the venture. Judge for yourself if he was successful.