Friday, June 7, 2013
I want it, must have it!
I wrote an earlier post about being in a location with limited entertainment prospects. You are forced to choose what is available. Sometimes this works out, other times, not so much. I was recently in hospital for a few days. A kind person brought me woman's fashion magazine, the type, I must confess, I haven't picked up for years. Kind of a Mademoiselle/Glamour clone, if indeed those magazines are still in print.
This particular magazine was almost entirely fashion and geared to, I would say 18 to 35 year olds. First, I noticed the price of the magazine - $5.99, as much or more than many indie e-books. More than any of mine. However, I think I can safely say that there was more advertising than copy and even what ostensibly passed for fashion editorializing seemed suspiciously similar to outright ads. Books, including e-books, don't benefit from that advertising revenue.
There were a few photographs of up and coming or actual movie and television stars, some singers and athletic types. A few recipes and a little health news rounded out the offerings. Mostly the magazine was about clothes and shoes. The prices were more than I can remember. Three hundred dollar shoes and five hundred dollar dresses were liberally distributed throughout with the odd under $100 item. This seems contrary with what I've read of the disposable clothing trend of cheap imports from Asia.
The interesting part to me was that I became caught up in it--at least briefly. There were so many, many outfits. Colourful clothing, pretty dresses, exotic shoes. Before I knew what happened, I felt like shopping! This must be how shopaholics are born! One's own clothes, shoes, entire lifestyle, not to mention shape and physique seem entirely lacking. A new outfit is the easy solution. Fortunately, I was captive to an intravenous line. By the time I was ready to go home, the impulse had passed but I had to admire the skilled psychology working behind the scenes.