Children in my family circle seem to get a lot of Christmas presents. Thirty gifts would be a fair approximation of the number opened by each child. Franchises like American Girl and Lego are heavily marketed, successfully it would seem. Some people have a business buying and then reselling popular toys, at sometimes greatly increased prices.
I don't wish to deprive children of a happy Christmas and I know that they look forward to adding to their toy collection. I always did. I sometimes wonder if the amount of interest and fun is in inverse proportion to the number of gifts. Or maybe I'm turning into an old curmudgeon. This website, Gapminder.org has a lot of information about family life in other parts of the world, including a child's favourite toy.
Haiti, for example,
It gives you a new perspective.